Packed Juice – The New Market Growth in India
India, a subcontinent of Asia, is a land with a population of more than 130 crores; hence it shows tremendous potential for fast-moving consumer goods. The consumer’s spending power capacity has also increased remarkably in the past few years.
The convenience food product has unfolded numerous dimensions, depending upon the character of food like it can be ready to eat, ready to consume, and ready to serve. Speaking especially of packed juice, it is in particular ready-to-consume (ready to drink) mode, and these three words define and depict the nature of packaged juice and the comfort it adds to the consumer’s life.
Market Share of Packed Juice
The CAGR has reported the growth of the juice market has grown upto 10% and is expected to grow more than 15% in the coming few years, according to “Indian Juice Market Outlook.”
The juice market in India is classified into three segments:
- Fruit drinks hold about 50-60% market share.
- Fruit juices hold about 30-35% market share.
- Nectar-based drink holds about 10% of the market in India.
Increased foreign investment and collaboration in India’s food and beverage industry suggests a tremendous increase in the food and beverage items offered by both multinational and domestic enterprises. Existing and new industry participants alike are finding plenty of chances in India’s enticing food and beverage business.
Packed Juice with Benefits
Several Indian businesses have entered the emerging segment to flourish in the packaged juice sector; organizations like Dabur, Hector Beverages, Patanjali, and ITC are a few names who have joined the industry listing after the growth potential of packaged juice in India.
Consumers are well assured of the hygiene maintained by the company manufacturing packaged fruit juices as they are FSSAI certified.
It has been observed that consumers are making healthy choices in their beverage consumption; therefore, fiber-enriched juices and no-sugar juices are more in demand. Some new juice’s new variants even claim to have no added sugar.
It is appropriate to say that the packaged juices market in India is still evolving. Many local and international brands are on the verge of succeeding and expanding further into the field.
At Organico Beverages, we provide a complete solution for packed juices from beverage product development, co-packing, and private labeling. Get ready to roll out your beverage brand & allow the world to taste your dreams