Why Are Millennials Dumping Cola for Herbal Teas?
Walk through the streets of Mumbai, Delhi, or Bengaluru, and you’ll notice a striking change: young consumers who once craved fizzy sodas are now choosing iced teas and herbal infusions. It’s not just a passing trend; it’s a generational shift. But why exactly are millennials saying goodbye to colas and embracing herbal teas?
Can a Local Brand Compete with Global Giants in the RTD Market?
At Organico, we’re proud to expand our capabilities beyond beverages and into the world of dairy product manufacturing and product development.