5 Stages to Making Tasty Beverages
Have you been thinking of transforming your fabulous idea to a tasty new beverage? Starting a journey towards launching a new beverage product into the large competitive market is a decision to give a significant look at. This is serious! Something that looks different may not always perform well on the store shelves. Experts from our team have devised strategies that will help your product to not only reach the supermarket shelves but also successfully sell. At Organico Beverages, we will help you get started with tried and true industry processes.
Here are five stages to making tasty and easy beverages that sell well!
Ideation Process
It is always hard to draw a bead on the beverage you’re shooting for! Fruit, Fizz, or a Frothy milkshake, every recipe has to reach the heart of your customer and make him/her a loyal customer. To ensure that, your first step is smooth running, you will need to do a detailed research and analyze the potential and reach of your product. During this ideation process, marketing and distribution equally play a vital role. The right marketing and sales professionals and their well-structured team, will help in identifying a comprehensive scope of market planning. They prove of great assistance or act as an addition to the formation of ideas and concepts by providing reviewed market results.
Beverage Testing and Development
A food and beverage consultant will help you get started with the initial formulation of the product. Once you’ve tasted, the first formulation, the beverage should be tested by a set of potential consumers. Based on the feedback or review, the taste of the beverage should be tweaked with flavor revisions. The final beverage should then be sent to its development stage and the combination will be finalized only when the results are completely and sufficiently good enough.
Processing and Manufacturing
The beverage tasted during its testing phase may differ from the product you receive after production. We make certain that the ingredients used are blended to the exact same details, carefully iron out the wrinkles and of course make the taste much better! A well-experienced team of food technologists will expedite the entire process with continuous vigilance to ensure streamlined operations. Regular and smooth supply operations and a well-managed inventory will lead to timely production.
Quality Check, Packaging, and Storage
Before your product hits the market, a quality check is essential!
We, along with your quality control specialist or food technologist, will make sure that the shelf-life of the product is determined with absolute precision. The color, taste, and aroma will be monitored on. Though it is an intensive process, we will help your product hold up under any possible condition. Our food scientists swear by this step.
Marketing and Branding
Once your product is ready to sell, all you need a is communication line streamed to reach your consumers. You will need to sell your drink to a distributor, who then can sell it to retailers. Sponsorship at events, digital marketing campaigns, social media ads, and several other marketing strategies can make a Brand.
An excellent idea, plan and extensive market research will help us develop your dream to reality. We will treat your product like ours. Get ready to roll out your beverage brand and allow the world to taste your dreams with Organico Agro Beverages Pvt. Ltd.
Protein Drinks – Whey to go!
In the current decade, the understanding of health and fitness benefits of adding protein to ones’ diet has become widely popular. Whether you’re trying to meet a certain fitness record, gain muscle weight, or build strength and energy, a good protein drink can surely help you in achieving your fitness goals. Their regular consumption aids in muscle recovery, and also keeps you full post your exercise or workout.
What are Protein drinks?
Protein drinks are a concentration made by processing sources of protein – whey & casein. When consumed in the form of ready to drink beverage, it is important that the protein drink is made without any artificial sweeteners, high-fructose corn syrup, or hydrogenated oils. In addition, every bottle of the drink must consist of about 12 grams of high-quality protein that will help deliver the right mix of amino acids that are beneficial in building and repairing muscle tissues.
Why is Protein so popular?
The drink once popular and known only among sportspersons and professional athletes, hits the kitchen-shelf of anyone and everyone.
In recent years, work life has become long, tiring and stressful.
After coming back home from a tiring day at work we’re too lazy to brew ourselves a cup of tea or coffee. We are all looking for easy to make, ready solutions. Just like the ready to make food mixes, protein has also become one such popular ready to drink or a post-workout drink. They are a convenient in-hand drink which helps in weight loss, muscle build and repair, and can also act as a great meal replacement.
The four main benefits of such drinks are:
– They are easy to make
– They save a lot of time, i.e they save time.
– They are not as harmful as other packed beverages
– They can be stored for a long time
– They have a good taste
At Organico, we totally favour health and fitness. We follow the best in industry hygiene standards and only strive to deliver the best in quality and taste beverage to you.
We will try and test various combinations or mixes, and therefore be your perfect guide in designing the healthiest and tasty on-the-go protein beverages. Whether for beverage contract manufacturing, beverage product development, or even co-packing, team Organico is always up and ready with best services. So with or without a recipe, join us, and let’s together make this world healthy and nourished!
Herbal Drinks – The New Beverage Trend?
Over the years, the word “herbal” has hugely famed not only the Indian markets, but has splurged globally. With truly amazing health benefits, herbal drinks are the first choice of many!
The benefits in these products meet the new-fashioned trend of absorbing the goodness of health and fitness instantly, or within minutes.
Every herbal drink has untold benefits that cannot be determined by their nutritional facts alone. To that end, we took some time off, relished a few sips of good-health & bring to you a list of top 4 Herbal drinks that we came across.
Green Tea Infusions
The drink has been most eminent in Asia, but in recent years, it rose to popularity in the western countries. Low-calorie levels, caffeine levels and beneficial antioxidants have led to the urge and need of this feel-light drink. After a lot of research, beverage manufacturers have developed interesting and tasty flavoured beverages with this herb that makes it the favoured choice of drink for many.
Healthy is always happy with a little flavour, isn’t it?
Ginger Decoction
“Everything good is found in Ginger”, says an old Indian proverb. This spicy drink, composes of health benefits that help relieving something as common as, a viral cough and cold or a sore throat. Among the other substantially diverse benefits, the tea constitutes ingredients that help combat nausea, increase one’s appetite, aid digestion and prevent chronic diseases.
Tastes best with a dash of lemon!
Chamomile infusion
A cup of flowers anyone? Yes, you read that right!
Let your usual calm desert you as you sip a cup of dried chamomile flowers and hot water. This calming beverage consists of the right properties that will help you relax and also improves the quality of your sleep. A rich flatovoid “chrysin”, present in these flowers help in balancing your sleeping pattern and acts as a relaxant.
Peppermint infusion
Does your drink give you a Mint-y fresh flavour? This North American herbal infusion is more cool and refreshing. The pleasant green leaves when dried and further brewed, essentially help in reducing and relieving stress. It also helps in boosting your health with its impressive abilities that help reduce pain, improve digestion, eliminate inflammation and subdue bad breath.
Serve your soul a cup of relief!
Whether the herb is bitter, or has a bad taste, if it makes you feel rejuvenated, proves to be a good source of energy and helps prevent certain illnesses, its consumption is essential. Various herbal plants have various health benefits, most of which are a vital addition to your everyday drinks.
The year 2017 has brought massive opportunities for stakeholders in the Beverage industry. A future of healthy beverage choices is approaching and it clearly defines the increase in production of these beverages. These beverages have set a mark in the industry and will fare popularly all the more in 2018, and are sure to leverage the marketing strategies for big names in the Indian and Global Beverage Industry.