Packed Juice – The New Market Growth in India
India, a subcontinent of Asia, is a land with a population of more than 130 crores; hence it shows tremendous potential for fast-moving consumer goods.
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Fruit juices are the healthy addition to your breakfast platter every morning. With the rise of income there’s a burgeoning demand for the better substitutes in the lucrative non-alcoholic drinks segment. With the growing awareness about healthy food choices, there’s a huge deviation from aerated drinks to healthy fruit drinks. And in this scenario, there’s a tremendous growth potential for the fruit juice sector not only in tier 1 but also in tier 2 and tier 3 cities.
Let us take look at the numbers –
The market share of fruit juices, nectars, and juice drinks stands at around 25.1% and the consumption will be up to around 2.1 Billion litres. The numbers suggest that the players in the Indian beverage and food industry are going to face a stiff competition among themselves. With these astounding figures, it is indeed going to be a big deal for the Indian juice manufacturers and the Indian fruit juice industry. According to “India Juice Market Outlook, 2021”, the juice market in India showcased CAGR of more than 18% in the last six years. (Since 2012)
What do we strive for?
At Organico, we aim to change the scenario of private labelling in beverages by providing right technical expertise as well as timely and cost-effective solutions while keeping in mind hygienic processing standards. Come, join us in this journey to take your product from the bench to the shelf.
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