Get Flavour Frenzy!

Water0 Comment

Tropical fresh fruits,  minty greens or zingy lemons – How would you like your water today?

It’s 2018, and supermarkets are flooding their shelves with different flavours of water. From regular sodas/aerated drinks to zero cola/diet sodas, we’ve really come a long way. Our roots have turned fancy, so much so that, you now have a water menu to browse from.  

The global market has witnessed an increasing demand for flavoured water and people are demanding new and exciting flavors of water. Competitors are at a production rush for addition of innovative flavors to their product range.

Water being the main ingredient, this invention of flavoured water is a motivational boost to all those who drink less water or don’t like the taste of water. It’s a refreshing water evolution!

Choose from a delicious lineup of flavoured water from all across the globe, with low or zero calories and no preservatives. Does that sound healthy already?

 


Let us understand the two main reasons why people favour flavoured water;

1. A healthy substitute

Are you watching your calories, but can’t help those soda cravings?
As far as flavoured water is concerned, it has a short ingredient list, as compared to those ingredients loaded in high calorific sodas/carbonated drinks. Some flavoured water brands are zero in calorie while some are not. Regardless, they all are considerably low in calories.

2. Exciting Flavours

Water has a dull taste. Not many like the taste, and not many drink the actual quantity required for the body. While it so happens, flavoured water can be a great replacement. They are available in various taste combinations. Most of them are fruit infusions, a perfect hit-of-flavour to your water and pleasure to your taste bud.

For over years now, good health, fitness and wellness have become a talk-of-the-globe. People are fighting obesity and other health conditions with the help of substitutes. We see replacements for almost everything. Sugar substitutes among the others relatively hold a larger market area. You, choosing a product with the right calorific value, is a vital step during your weight watching. Flavoured water one such popular low-calorie, low sugar drink.

At Organico Beverages, we are up-to-date with new and effective recipes, consumer-friendly products. Our team of food technicians and industry professionals study data and understand the need-of-the-hour. So let’s together make your beverage idea a reality?

5 Stages to Making Tasty Beverages

Beverage Processing7 Comments

Have you been thinking of transforming your fabulous idea to a tasty new beverage? Starting a journey towards launching a new beverage product into the large competitive market is a decision to give a significant look at. This is serious!  Something that looks different may not always perform well on the store shelves. Experts from our team have devised strategies that will help your product to not only reach the supermarket shelves but also successfully sell. At Organico Beverages, we will help you get started with tried and true industry processes.

Here are five stages to making tasty and easy beverages that sell well!

Ideation Process

It is always hard to draw a bead on the beverage you’re shooting for! Fruit, Fizz, or a Frothy milkshake, every recipe has to reach the heart of your customer and make him/her a loyal customer. To ensure that, your first step is smooth running, you will need to do a detailed research and analyze the potential and reach of your product. During this ideation process, marketing and distribution equally play a vital role. The right marketing and sales professionals and their well-structured team, will help in identifying a comprehensive scope of market planning. They prove of great assistance or act as an addition to the formation of ideas and concepts by providing reviewed market results.

 

Beverage Testing and Development

A food and beverage consultant will help you get started with the initial formulation of the product. Once you’ve tasted, the first formulation, the beverage should be tested by a set of potential consumers. Based on the feedback or review, the taste of the beverage should be tweaked with flavor revisions. The final beverage should then be sent to its development stage and the combination will be finalized only when the results are completely and sufficiently good enough.

 

Processing and Manufacturing

The beverage tasted during its testing phase may differ from the product you receive after production. We make certain that the ingredients used are blended to the exact same details, carefully iron out the wrinkles and of course make the taste much better! A well-experienced team of food technologists will expedite the entire process with continuous vigilance to ensure streamlined operations. Regular and smooth supply operations and a well-managed inventory will lead to timely production.

 

Quality Check, Packaging, and Storage

Before your product hits the market, a quality check is essential!

We, along with your quality control specialist or food technologist, will make sure that the shelf-life of the product is determined with absolute precision. The color, taste, and aroma will be monitored on. Though it is an intensive process, we will help your product hold up under any possible condition. Our food scientists swear by this step.

 

Marketing and Branding


Once your product is ready to sell, all you need a is communication line streamed to reach your consumers. You will need to sell your drink to a distributor, who then can sell it to retailers. Sponsorship at events, digital marketing campaigns, social media ads, and several other marketing strategies can make a Brand.

An excellent idea, plan and extensive market research will help us develop your dream to reality. We will treat your product like ours. Get ready to roll out your beverage brand and allow the world to taste your dreams with Organico Agro Beverages Pvt. Ltd.