Have you noticed that the current market emerging with everything healthy? The beverage industry is constantly finding ways to create versions of indulgent products that include packs of healthy punch.
Major inclusions are fetching a superior carb & protein profile, with claims such as 100% sugar-free, or gluten-free and organic. In the past, there is fun and innovation happening in every market segment and beverages own such a trend in the market.
Your immune system is continuously active, figuring out which cells belong to your body and which don’t. This means it needs a healthy dose of vitamins, proteins, and minerals to keep its energy up and going.
Effect of COVID19
The outbreak of COVID-19 has created significant growth in the Immunity based packaged beverages market in the CAGR. Apart from that, the rising prevalence of various chronic diseases such as diabetes and cancer are also driving the focus of the Indian population towards immunity-boosting packaged drinks in the country.
Market Estimation
Sales of immunity-boosting beverages have risen up by an estimated 20-40%. Online searches for such products have gone up six-fold, with ayurvedic home remedies, giloy, and vitamin C based drinks.
According to Market Research, a report in May said that 70% of consumers said they will increase spending on healthy, organic food and beverages, medical needs, fitness.
Recommendation – The New Beverage Trends
We at Organico Beverages is a one-stop destination for building your beverage brand. An excellent idea, plan, technical expertise, and extensive market research will help us develop your dream into reality.
We undertake beverage manufacturing, co-packing, and private labeling for beverages such as health-based drink, herbal drinks, fruit juices, functional drinks, nectar based drink, and carbonated drink. We treat your product like ours. Get ready to roll out your beverage brand & allow the world to taste your dreams.
