The Advantages of Conducting a Pilot Run for Your Beverage Brand
Launching a new beverage brand is an exciting venture, but it comes with its own set of challenges. At Organico, we understand that taking the leap from concept to market requires careful planning and execution. One effective strategy to mitigate risks and ensure success is conducting a Pilot Run. Here are some key advantages of this approach.
1. Cost-Effective Testing
One of the major benefits of conducting a pilot run is the minimized financial risk. Rather than investing in a large production run, you can produce a smaller quantity at a significantly lower cost. This provides an opportunity for experimentation without the burden of a substantial investment.
2. Risk Mitigation
It’s rare for the first production run to go smoothly. Running a pilot allows you to find and fix potential issues, like wrong Universal Product Codes (UPCs) or unexpected changes during pasteurization, before they become bigger problems. By solving these issues in a small batch, you can avoid costly mistakes in larger productions.
3. Streamlined Production Process
Pilot runs serve as a valuable testing ground for your production process. They allow you to work through logistical challenges and refine your operations. The insights gained here will lead to smoother, more efficient production during full-scale runs.
4. Expert Guidance
Teaming up with a reliable pilot facility brings valuable expertise to your team. Their knowledge can improve your production strategy, offering insights that contribute to a successful launch. This collaboration makes it easier to navigate the complexities of beverage product development.
5. Data-Driven Decisions
The data and feedback collected during a pilot run are crucial for future development. This information can help you find the right beverage co-packer for your full-scale production, ensuring that your product is manufactured to the highest quality.
6. Positive Brand Impression
A successful pilot run not only enhances your product but also makes a lasting impression on investors, distributors, and retailers. The refined appearance and accompanying testing data show your dedication to quality, boosting your credibility in the market.
7. Pathway to Profitability
As an innovative beverage entrepreneur, your aim is to turn your idea into a profitable and scalable product. Conducting a pilot run provides the necessary validation to ensure that your concept is not only feasible but also market ready.
Conducting a pilot run is a strategic move for any Beverage brand. At Organico, we believe it’s a crucial step in our journey to delivering high-quality, natural beverages to our consumers. By testing the market, gathering insights, and refining our processes, we set ourselves up for success and ensure that our products truly reflect our brand values. As we prepare for our full launch, we invite you to join us on this exciting journey and taste the difference that a commitment to quality and community can make.
Perspective: The Role of Beverages as a Source of Nutrients
Beverages are not just for hydration; they also serve as significant sources of essential nutrients that contribute to our daily dietary needs. Let’s take a closer look at how various beverages, including those offered by Organico, enrich our diets.
Herbal Juices: Natural Wellness Enhancers
Herbal juices, such as aloe vera and ashwagandha, offer unique health benefits. Aloe vera juice aids digestion and skin health, while ashwagandha juice provides adaptogenic properties that help manage stress and promote overall well-being. These herbal beverages complement a balanced diet and lifestyle. As a leading herbal drink manufacturer, Organico ensures the highest quality and efficacy in our herbal juice formulations.
Vegetable Juices: Vitalizing Nutrient Sources
Vegetable juices, such as carrot and beetroot juice, provide a concentrated source of vitamins and minerals. Carrot juice, rich in beta-carotene, supports vision and immune function, while beetroot juice offers essential nutrients like folate and potassium for cardiovascular health and stamina.
Fruit Juices: Vitamin and Antioxidant Boost
Fruit juices, like orange and grapefruit juice, are packed with vitamins such as vitamin C, which supports immunity and collagen production. They also deliver antioxidants that combat oxidative stress, promoting cellular health. However, consuming these in moderation is important due to their natural sugar content.
Milk: Nutrient-Rich Nourishment:
Milk is a powerhouse of nutrients, offering calcium for bone health, vitamin D for immune support and calcium absorption, and high-quality protein essential for muscle repair and growth. Its balanced nutrient profile makes it a staple beverage for both children and adults alike.
Tea and Coffee: Antioxidant-Rich Beverages
Tea, particularly green and black varieties, contains beneficial antioxidants that help protect cells from damage and support heart health. Coffee, enjoyed in moderation, not only provides a caffeine boost but also offers antioxidants linked to improved cognitive function and reduced risk of certain diseases.
Nutrient-Fortified Beverages: Tailored Nutrition Solutions Organico offers nutrient-fortified beverages, including fortified waters and protein shakes, which cater to specific nutritional needs. We also specialize in protein water co-packing, providing customized solutions to meet your unique requirements. These products are designed to supplement diets with additional vitamins, minerals, and proteins, offering convenient solutions for active lifestyles and targeted health goals.
Choosing Wellness with Organico
At Organico, we specialize in enhancing wellness through a diverse range of nutritious and hydrating beverages. Our commitment to quality and innovation ensures that your clientele receive beverages aligned with their nutritional needs and wellness goals.
Beverages play a crucial role beyond hydration they contribute significantly to daily nutrient intake and overall health. With Organico, you gain access to a curated selection of beverages that not only quench thirst but also enrich lifestyles with essential nutrients.
Choose Organico for beverages that support optimal nutrition and hydration. Elevate your offerings and prioritize wellness with us today.
WHY YOU NEED A BEVERAGE CO-PACKER: THE 4 KEY BENEFITS
Whether you’re making scrumptious cocktails or energizing sports drinks, it might be challenging to meet demand once your expertly created drinks begin flying off the shelves. This is where a beverage co-packer can help you.
A Co-packer produces & packs the client’s recipe using raw material
(1) Procured by the co-packer or
(2) The one given by the client
There are many reasons why a company would choose to use Co-Packing services. The most common reasons are:
1) Cost-Effective
The cost-effectiveness of utilizing a co-packing is another one of the main benefits of a co-packer. This is because most co-packers have access to the latest equipment and technology.
This means they can produce high-quality beverages and packaging efficiently and cost-effectively.
Additionally, they are usually located in strategic locations that provide access to large volumes of raw materials, which also aids in cost savings.
Finally, the overhead costs of a co-packer are usually lower than the overhead costs of the customer’s facility, which can also result in cost savings.
2) Economies of scale
Economies of scale are one of the main benefits of working with a co-packer. By partnering with a co-packer, companies can produce lower volume first & increase as per the requirements.
Larger volumes of beverages will incur lower costs than they would be able to achieve on their own. This is because they have access to specialized machinery and equipment that allow them to produce large volumes of product in a relatively short amount of time.
Additionally, because co -packers have multiple customers and a wide variety of products, they can purchase large volumes of raw materials at discounted prices.
These cost savings can then be passed on to their customers. Finally, we are experienced in all aspects of production and can provide access to a vast network of suppliers. This allows them to provide their customers with the best quality ingredients and materials at a reduced cost.
3) Quality Control
In the beverage industry, quality control is essential. From ingredients to production to packaging, quality needs to be consistently reinforced.
This is why working with a co-packer can be so beneficial. Professional contract manufacturing has experience in quality control.
Co-packers have systems in place that test all ingredients and products to ensure that they meet the highest quality standards.
What’s more, contract packaging also has the right equipment and processes to ensure the highest quality. For example, co-packers use specialized machinery to ensure accuracy and consistency, such as automated weighing systems for ingredients and packaging machines that place labels and caps correctly.
Additionally, they have team members who are dedicated to quality control, ensuring that all products meet the client’s specifications.
4) Bench to Shelf
When you work with a beverage co-packers, you get benefits from their turn-key manufacturing process. Turn-key manufacturing refers to the ease and efficiency with which a co-packer can take an idea and turn it into a product.
First, they will create a custom manufacturing plan based on your product specifications. They’ll then source all ingredients for your product in bulk, ensuring the freshest and highest quality ingredients.
Next, They will transform the raw ingredients into a finished product according to your specifications.
The entire process is managed and organized by the beverage manufacturer —all you have to do is provide the concept and specifications. This makes the manufacturing process so much easier than having to manage every step on your own. With a co-packer, you can trust that your product will be made with the utmost quality and precision.
Contract packaging, or contract manufacturing, is a service provided by beverage production companies, like Organico Beverages, for their clients.
Beverage co-packingin India helps you lighten your load if you are spending more time on the management duties of Sales & Marketing than on the operational duties of your company. They can take care of duties like manufacturing, quality assurance, packaging, etc., freeing you up to concentrate on other aspects of operating your business.
Best c0-packing manufacturer in India?
With a co-packer, like Organico Beverages you no longer must worry about the time-consuming and complex manufacturing processes. We can do all that for you in a timely and cost-effective manner. Partnering with us could be the best decision you make!
Packed Juice – The New Market Growth in India
India, a subcontinent of Asia, is a land with a population of more than 130 crores; hence it shows tremendous potential for fast-moving consumer goods. The consumer’s spending power capacity has also increased remarkably in the past few years.
The convenience food product has unfolded numerous dimensions, depending upon the character of food like it can be ready to eat, ready to consume, and ready to serve. Speaking especially of packed juice, it is in particular ready-to-consume (ready to drink) mode, and these three words define and depict the nature of packaged juice and the comfort it adds to the consumer’s life.
Market Share of Packed Juice
The CAGR has reported the growth of the juice market has grown upto 10% and is expected to grow more than 15% in the coming few years, according to “Indian Juice Market Outlook.”
The juice market in India is classified into three segments:
- Fruit drinks hold about 50-60% market share.
- Fruit juices hold about 30-35% market share.
- Nectar-based drink holds about 10% of the market in India.
Increased foreign investment and collaboration in India’s food and beverage industry suggests a tremendous increase in the food and beverage items offered by both multinational and domestic enterprises. Existing and new industry participants alike are finding plenty of chances in India’s enticing food and beverage business.
Packed Juice with Benefits
Several Indian businesses have entered the emerging segment to flourish in the packaged juice sector; organizations like Dabur, Hector Beverages, Patanjali, and ITC are a few names who have joined the industry listing after the growth potential of packaged juice in India.
Consumers are well assured of the hygiene maintained by the company manufacturing packaged fruit juices as they are FSSAI certified.
It has been observed that consumers are making healthy choices in their beverage consumption; therefore, fiber-enriched juices and no-sugar juices are more in demand. Some new juice’s new variants even claim to have no added sugar.
It is appropriate to say that the packaged juices market in India is still evolving. Many local and international brands are on the verge of succeeding and expanding further into the field.
At Organico Beverages, we provide a complete solution for packed juices from beverage product development, co-packing, and private labeling. Get ready to roll out your beverage brand & allow the world to taste your dreams
Milestone to Develop a Successful Beverage
The beverage market is one of the largest growing markets in the FMCG sectors. With numerous variants of beverages evolving in the market, this has led to growing the industry. The beverage market(non-alcoholic) segment is expected to grow at a CAGR of ~18.69% during the FY 2022-FY 2027 (Source: Research and Markets).
With this consumption growth, many entrepreneurs are investing in this segment. But the most common question asked by the entrepreneurs is, how quickly I can launch my beverage in the market?
The answer is that it all depends on several variables like planning, coordination, and decisions required to build a successful beverage brand. But not every beverage project needs to be a tedious launch with the right partner you can reduce turnaround time along with risks & costs.
Here are some of the significant milestones for a successful beverage journey.
Product Vision & Ideation:
Before approaching the right partner, it is extremely essential to do your groundwork and understand the market for your product than the next few stages become more hassle-free.
Developing your Formula:
Creating a formula is the same as creating a blueprint for your brand. Your formula defines how practical and successful your beverage business will grow. Developing your formula includes flavor, shelf life, ingredient availability, cost-effectivity, and resource modulation.
Projecting your beverage cost:
Knowing how much your product will cost is very much crucial to understanding pricing and growth decisions in the future.
Sourcing Raw Material:
After the phase of formulation, you need to then map various suppliers for raw materials that can help you stay competitive and ensure consistent quality.
A pilot run of your Product:
A pilot run of the product is very essential before taking the commercial run which helps you to be better prepared for the product launch. Pilot production helps you in product validation, sampling and risk reduction, process management avoiding last-minute fire-fighting & wastage of expensive Raw Materials
The Commercial Production:
Once you are ready with the formulations and pilot run the time has finally arrived when your product is all set to go for commercial production.
Reviewing your Beverage:
Finally, you have the ready product in your hand and once the product is out in the market it is extremely important to review your beverage and make changes if required before the next batch of production. Evaluating your beverage regularly is always a good habit to keep improving your product with which you can give consistent value addition to your brand.
Organico Beverages is a dedicated firm to help entrepreneur’s/brand owners in providing solutions from beverage development to beverage manufacturing. Get ready to roll out your beverage brand with our technical expertise & allow the world to taste your dreams.
Immunity Based Beverage – Overflowing with Opportunities in 2020
Have you noticed that the current market emerging with everything healthy? The beverage industry is constantly finding ways to create versions of indulgent products that include packs of healthy punch.
Major inclusions are fetching a superior carb & protein profile, with claims such as 100% sugar-free, or gluten-free and organic. In the past, there is fun and innovation happening in every market segment and beverages own such a trend in the market.
Your immune system is continuously active, figuring out which cells belong to your body and which don’t. This means it needs a healthy dose of vitamins, proteins, and minerals to keep its energy up and going.
Effect of COVID19
The outbreak of COVID-19 has created significant growth in the Immunity based packaged beverages market in the CAGR. Apart from that, the rising prevalence of various chronic diseases such as diabetes and cancer are also driving the focus of the Indian population towards immunity-boosting packaged drinks in the country.
Market Estimation
Sales of immunity-boosting beverages have risen up by an estimated 20-40%. Online searches for such products have gone up six-fold, with ayurvedic home remedies, giloy, and vitamin C based drinks.
According to Market Research, a report in May said that 70% of consumers said they will increase spending on healthy, organic food and beverages, medical needs, fitness.
Recommendation – The New Beverage Trends
We at Organico Beverages is a one-stop destination for building your beverage brand. An excellent idea, plan, technical expertise, and extensive market research will help us develop your dream into reality.
We undertake beverage manufacturing, co-packing, and private labeling for beverages such as health-based drink, herbal drinks, fruit juices, functional drinks, nectar based drink, and carbonated drink. We treat your product like ours. Get ready to roll out your beverage brand & allow the world to taste your dreams.
Sugar, Low Sugar or No Sugar – How would you like your drink today?
The beverage industry witnesses an overarching trend and demand for “healthy beverages,” every year. Beverage manufacturers are competing in a market full of fresh and unusual ingredients, and new flavours. They all make an attempt to match this trend, some perish, while others rule the market!
Increase in demand, results in increase and supply – thus manufacturers are keeping up with the tradition of developing what the consumer actually wants, HEALTHY. The horizon for 2019 foresees an increase in the manufacturing of healthier beverage variants, fun and interesting tastes and better production methods. “According to research by ingredients supplier BENEO, about 58% of respondents are wanting to reduce the sugar intake because of its negative effects on health and problem in weight management.”
A significant number of manufacturers are also producing beverages without sugar or “zero sugar”. Although the use of sugar has fairly reduced, there has not been a downfall for the demand for new and authentic flavours. Food manufacturers and researchers are constantly exploring options with less sugar, yet balancing rich sensory experience in terms of the intensity, quality, and timing. Long-established sugarfree artificial substitutes are now being are being replaced with natural sweetening options, such as stevia, monk fruit, brown rice syrup, and banana puree, which are being adopted by manufacturers.
India has been recorded to have the second-largest diabetic patients in the world. There is a rising demand for consumption of sugarfree foods and beverages. Health issues have been multiplying by the day, and this has made Indian customers conscious about losing weight and maintaining a healthy lifestyle. They have shifted to low-calorie diets and are trying to curb their sugar intake. According to the Indian Saccharin market report 2018, the intake of saccharin has reached a volume of 4,540 tons in 2017 and is projected to reach a volume of 5,112 tons by 2023, with a CAGR of about 2% during 2018-2023.
At Organico Beverages, we believer in moving with the trend. We look at benefiting convenience and create a new list of ingredients that benefits you and your consumer. The right combination and the right list of ingredients, and of course the right proportion, of the product you want to produce. We will help you develop you create the product that your customer wants and needs, in actual! Get ready to roll out your New & Healthy grab-to-go beverage in 5 simple steps with Organico Agro Beverages Pvt. Ltd.
Key Ingredients in Beverages
Have you seen the current market emerging with everything healthy? So many health-based drinks – new tastes, new flavors! Some …Read More
Co-packing – We Co-Create and We Pack.
Are you an entrepreneur looking at creating your own Beverage?
Contract Packaging, also known as co-Packing, is the process of assembling a product (mandated by the client or co-developed) into its final finished packaging. This process can be simple or complex, depending on the scope of work and the overall agenda. The packaging differs from product to product and comes in various forms (As of now we have the most popular and food-safe form i.e. PET). Contract packers are capable of taking up the entire planning, producing and manufacturing of your product.
At Organico, we have built a team of food technology experts, with complete solutions for product manufacturing. In house-design and product – R&D as well as identifying the right process for your product are our core strengths. Our team of professionals are seasoned with every ingredient to ensure efficient & smooth production befitting your production quality.
1. Assessment
We will help you in the entire assessment of your product, by offering solutions that will help you right from the selection of the product.
2. Location
We are located at a convenient distance, and in a very prime area located close to Mumbai for easy travel and transport.
3. Transparency
We hold high business values, that come from our parent company and believe in maintaining transparency with our business partners.
4. Hygiene
We follow all industry rules and standard hygiene regulatory norms that have been made requisite by the government, thus ensuring a non-stop manufacturing process.
At Organico, we make your entire manufacturing process for fruit juices and ready to drink beverages, extremely trouble-free!
With our industry expertise, we can help you source the raw materials and packaging that your product needs, and will offer you a dedicated area to store the goods and materials. Our factory is a hub of professional and high quality machinery powered with the latest technology and high hygienic standards. The ideal infrastructure to process your product, backed by an excellent team of food and technology experts, makes us the best and most-reliable home for your brand to help maintain the quality standards needed to sustain in this ever-competitive market. And while we help you build your (product) idea into reality, you could dedicate your time, energy and efforts in the positioning of your product in the right channels in the market in order to ensure that the your product reaches your relevant customers.
If you still feel, you have more to learn, leave your queries at (email).
5 Stages to Making Tasty Beverages
Have you been thinking of transforming your fabulous idea to a tasty new beverage? Starting a journey towards launching a new beverage product into the large competitive market is a decision to give a significant look at. This is serious! Something that looks different may not always perform well on the store shelves. Experts from our team have devised strategies that will help your product to not only reach the supermarket shelves but also successfully sell. At Organico Beverages, we will help you get started with tried and true industry processes.
Here are five stages to making tasty and easy beverages that sell well!
Ideation Process
It is always hard to draw a bead on the beverage you’re shooting for! Fruit, Fizz, or a Frothy milkshake, every recipe has to reach the heart of your customer and make him/her a loyal customer. To ensure that, your first step is smooth running, you will need to do a detailed research and analyze the potential and reach of your product. During this ideation process, marketing and distribution equally play a vital role. The right marketing and sales professionals and their well-structured team, will help in identifying a comprehensive scope of market planning. They prove of great assistance or act as an addition to the formation of ideas and concepts by providing reviewed market results.
Beverage Testing and Development
A food and beverage consultant will help you get started with the initial formulation of the product. Once you’ve tasted, the first formulation, the beverage should be tested by a set of potential consumers. Based on the feedback or review, the taste of the beverage should be tweaked with flavor revisions. The final beverage should then be sent to its development stage and the combination will be finalized only when the results are completely and sufficiently good enough.
Processing and Manufacturing
The beverage tasted during its testing phase may differ from the product you receive after production. We make certain that the ingredients used are blended to the exact same details, carefully iron out the wrinkles and of course make the taste much better! A well-experienced team of food technologists will expedite the entire process with continuous vigilance to ensure streamlined operations. Regular and smooth supply operations and a well-managed inventory will lead to timely production.
Quality Check, Packaging, and Storage
Before your product hits the market, a quality check is essential!
We, along with your quality control specialist or food technologist, will make sure that the shelf-life of the product is determined with absolute precision. The color, taste, and aroma will be monitored on. Though it is an intensive process, we will help your product hold up under any possible condition. Our food scientists swear by this step.
Marketing and Branding
Once your product is ready to sell, all you need a is communication line streamed to reach your consumers. You will need to sell your drink to a distributor, who then can sell it to retailers. Sponsorship at events, digital marketing campaigns, social media ads, and several other marketing strategies can make a Brand.
An excellent idea, plan and extensive market research will help us develop your dream to reality. We will treat your product like ours. Get ready to roll out your beverage brand and allow the world to taste your dreams with Organico Agro Beverages Pvt. Ltd.