The beverage industry witnesses an overarching trend and demand for “healthy beverages,” every year. Beverage manufacturers are competing in a market full of fresh and unusual ingredients, and new flavours. They all make an attempt to match this trend, some perish, while others rule the market!
Increase in demand, results in increase and supply – thus manufacturers are keeping up with the tradition of developing what the consumer actually wants, HEALTHY. The horizon for 2019 foresees an increase in the manufacturing of healthier beverage variants, fun and interesting tastes and better production methods. “According to research by ingredients supplier BENEO, about 58% of respondents are wanting to reduce the sugar intake because of its negative effects on health and problem in weight management.”
A significant number of manufacturers are also producing beverages without sugar or “zero sugar”. Although the use of sugar has fairly reduced, there has not been a downfall for the demand for new and authentic flavours. Food manufacturers and researchers are constantly exploring options with less sugar, yet balancing rich sensory experience in terms of the intensity, quality, and timing. Long-established sugarfree artificial substitutes are now being are being replaced with natural sweetening options, such as stevia, monk fruit, brown rice syrup, and banana puree, which are being adopted by manufacturers.
India has been recorded to have the second-largest diabetic patients in the world. There is a rising demand for consumption of sugarfree foods and beverages. Health issues have been multiplying by the day, and this has made Indian customers conscious about losing weight and maintaining a healthy lifestyle. They have shifted to low-calorie diets and are trying to curb their sugar intake. According to the Indian Saccharin market report 2018, the intake of saccharin has reached a volume of 4,540 tons in 2017 and is projected to reach a volume of 5,112 tons by 2023, with a CAGR of about 2% during 2018-2023.
At Organico Beverages, we believer in moving with the trend. We look at benefiting convenience and create a new list of ingredients that benefits you and your consumer. The right combination and the right list of ingredients, and of course the right proportion, of the product you want to produce. We will help you develop you create the product that your customer wants and needs, in actual! Get ready to roll out your New & Healthy grab-to-go beverage in 5 simple steps with Organico Agro Beverages Pvt. Ltd.
