
How Gen Z & Millennials Are Shaping Beverage Format Decisions
Gen Z and Millennials are playing a decisive role in transforming the global beverage industry. Their purchasing behaviour is strongly
Fruit juices are the healthy addition to your breakfast platter every morning. With the rise of income there’s a burgeoning demand for the better substitutes in the lucrative non-alcoholic drinks segment. With the growing awareness about healthy food choices, there’s a huge deviation from aerated drinks to healthy fruit drinks. And in this scenario, there’s a tremendous growth potential for the fruit juice sector not only in tier 1 but also in tier 2 and tier 3 cities.
Let us take look at the numbers –
The market share of fruit juices, nectars, and juice drinks stands at around 25.1% and the consumption will be up to around 2.1 Billion litres. The numbers suggest that the players in the Indian beverage and food industry are going to face a stiff competition among themselves. With these astounding figures, it is indeed going to be a big deal for the Indian juice manufacturers and the Indian fruit juice industry. According to “India Juice Market Outlook, 2021”, the juice market in India showcased CAGR of more than 18% in the last six years. (Since 2012)
What do we strive for?
At Organico, we aim to change the scenario of private labelling in beverages by providing right technical expertise as well as timely and cost-effective solutions while keeping in mind hygienic processing standards. Come, join us in this journey to take your product from the bench to the shelf.
Read about the latest trends in the beverage industry and what’s new is coming up. Sharing the best from the industry with you.

Gen Z and Millennials are playing a decisive role in transforming the global beverage industry. Their purchasing behaviour is strongly

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Thanks for giving us an opportunity to visit the plant. The Best ever plant I have seen with top class machinery, presentable plant and equipment layout , supported by in house well experience plant personals , with separate R&D Lab…
Organico has state of art manufacturing facility for processing, filling & packing for juice based beverage. The plant is very well design with optimum utilization of space. Its proximity to Mumbai makes it convenient; this not only saves transportation cost…
Working with Organico has been a delight. Their staff have gone out of the way to help me in many ways possible. The owner, Mrs. Kinnari, is very hands on & treats every product as her own. They have great clean…